A couple splits up after three years over something you could notice in the first month. Friends fall out over money. A startup with a good product dies because its two founders understood the word “together” differently. A team falls apart in its first crisis. It costs people years of their lives, their health and their money, and almost always it could have been seen before it happened.
For twenty years technology has matched people by a picture: a photo, a profile, a swipe, a CV. That is how people choose a partner, a business partner, an employee. But a picture is silent about what matters most: how someone behaves when things get hard, how they share money, decisions and exhaustion, whether they keep their word.
GLUE looks at exactly that. It gets to know each person in a conversation, with no questionnaires and almost no personal data, turns their personality into a precise model and lives through thousands of versions of your shared life, friendship or venture. Behind it stands a large system: a network of AI models that talk, calculate and analyse the result together.
We do not guess how it will turn out. We calculate.
That way you can know in advance who you will share a long life with, who you can build a company with without falling out over the first argument about equity, and who to bring onto a team so it holds under pressure. And see not only the risk but the way out: what to agree on before the conflict begins.
I have been lucky enough to spend years next to someone I love, and I know how much that is worth. When someone next to you understands you, values you and loves you, everything changes: work, sleep, health, the person you wake up as. It is not a luxury and not “private life”. It is the foundation, and millions of people are living without it right now.
We want a healthy, close-knit society, where people are brought together by understanding, not by chance.
A society where couples and partnerships last for years, teams work in harmony, and there are fewer and fewer conflicts that could have been avoided. For this we use the strongest technologies there are: neural networks, simulations, AI agents talking to each other. And we use them only for the good of people: your data is not sold and does not go to advertisers, and no one will see your conversations.
Whether you are looking for a partner for life, a friend, a cofounder or a team, GLUE finds the people with whom things will work out for you, and tells you so not with hope but with a calculation. Our mission is to bring this to people as soon as possible.
Everyone should have their people: the ones it is good to live with, be friends with and build with.
Dedicated to “Hang the DJ”: Black Mirror, season four, episode four. You are visionaries, and you were ahead of every one of us. In a single episode you said what a whole industry has been groping towards for twenty years: how painfully hard it is to find your person in the real world, and how simple it becomes once technology is turned towards people instead of against them.
You wrote it as a warning, and we saw hope in it and could not walk away. Thank you for thinking years ahead, and for telling it in a way that stays with a person for good. We will take it from here. With enormous respect and love.
Charlie Brooker, writerTim Van Patten, director
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